I am often asked what spurred me to write my newly published book, 7 Steps to Emergency Preparedness for Families. The answer is twofold: a need for action, and a need for teamwork. Let me explain.
We know that given the frequency and magnitude of disasters, there is an urgent need for families to prepare. Yet we also know that prevention is a hard sell. How do we motivate people to take action?
First, we must motivate and provide appealing and easily accessible solutions, rather than ‘information’. Second, risk reduction stakeholders must collaborate to disseminate resources as widely as possible.
Information abounds on the Internet, but not all credible, accurate, or practical. After searching extensively on the web myself, even I got confused. It is easy to get lost in the links, become overwhelmed, and give up — not ideal for promoting resilience. Furthermore, it is somewhat unrealistic to expect people to know what the solutions are and have the drive to find them. And even if someone perseveres for answers, gathering information rarely leads to action.
Surely, I thought, a tangible tool to inspire action must exist. I searched, but I could not find one that met my criteria:
- Offer a comprehensive, all-hazard approach on how to prepare, respond, and return home safely.
- Be affordable, accessible, and practical.
- Translate research and lessons learned from past disasters into simple language.
- Apply proven strategies to galvanize risk reduction behavior.
- Support, but not duplicate, current strategies from government and nonprofit organizations.
So, I wrote my book to fill the gap!
As an independent expert, I could develop and market my book without any limitations. A major goal I had in mind when writing was to motivate action by maximizing every known strategy. The information had to be clear, relevant, accurate, and focused on doable action. As well, it was important to use effective marketing strategies and leverage the concept of social responsibility. Furthermore, people tend to commit more if they’ve paid for something. This book is not a substitute or replacement for national and global risk reduction efforts; rather, it has been designed to be an effective complement to them.
I consider myself part of the global risk reduction team. With my book and related presentations and workshops, I can reach families, communities, and companies where traditional emergency preparedness can’t go, both supporting and augmenting government and nonprofit strategies. Teamwork in action!
I take great pleasure in helping people and seeing their stress replaced with feelings of peace and pride, knowing that their family or company is prepared for disaster. Of the many comments on my book, let me share two: “This is exactly what we need”; “Can we use it as a training manual for our community?” My response? Yes! Mission accomplished.
Alone we can do so little; together we can do so much. —Helen Keller
For more information about the book and where to purchase it, please visit www.kimfournier.com. Discounts are offered for orders of 25 books or more,